Post by juthi52943 on Dec 24, 2023 0:40:49 GMT -6
This facilitates and encourages quick and impulse purchases more. Social media is becoming the beating heart of the shopping experience. The two years of the pandemic have brought about an important turning point in terms of online sales. What would have potentially happened within a few years occurred in just a few months. All companies have identified Social Commerce as a new and interesting opportunity that can be exploited in terms of business.
What might have seemed like a “temporary” boom Job Function Email List actually turned into something deeper and more important that has lasted over time. The change in the way consumers shop has not yet shown signs of slowing down, which makes us think that this is not a temporary habit but a real trend that is constantly growing. Statistics then show that the acceleration is even more persistent when it comes to which will see an increase of 35.5% by the end of next year.
A reversal of behavior is taking place: on social networks people are no longer limited to just scrolling through the feed, people are starting to use social media in all purchasing phases, regardless of the type of product. Social commerce is excelling in the "discovery" phase of a brand. Shoppers use social media to search, research and compare the brands they purchase, bringing social networks into second place as the most relevant channel for online brand research, just after search engines.
What might have seemed like a “temporary” boom Job Function Email List actually turned into something deeper and more important that has lasted over time. The change in the way consumers shop has not yet shown signs of slowing down, which makes us think that this is not a temporary habit but a real trend that is constantly growing. Statistics then show that the acceleration is even more persistent when it comes to which will see an increase of 35.5% by the end of next year.
A reversal of behavior is taking place: on social networks people are no longer limited to just scrolling through the feed, people are starting to use social media in all purchasing phases, regardless of the type of product. Social commerce is excelling in the "discovery" phase of a brand. Shoppers use social media to search, research and compare the brands they purchase, bringing social networks into second place as the most relevant channel for online brand research, just after search engines.
