Post by account_disabled on Feb 24, 2024 21:35:24 GMT -6
Together, Doritos ® and Va por el Crew will launch a digital concert on December 16 with artists such as Meme del Real and León Larregui. The public will be able to watch the concert through JoyApp ® , PepsiCo's content and promotions platform, and participate in a dynamic to win prizes. Doritos ® will support the technical and staff of the music scene affected by the pandemic, through a donation of 2.5 million pesos to the independent movement Va por el Crew. The Va Por El Crew movement is a project of Mexican musicians who, since 2020, have supported the technical team affected by the lack of work amid the covid-19 pandemic.
It is estimated that this situation has left around 61 thousand people unemployed who work in the assembly, audio, lighting and filming of concerts, not counting the hundreds of security and promotion people who help the success of these events. Va Por El Crew was one of the first fundraising initiatives during the pandemic, led by artistic talents with a high level of recognition, such as León Larregui and Meme del Real, and which had a great impact in mid-2020, when it was carried out America Cell Phone Number List a concert that featured the participation of more than 30 pop and rock bands in Spanish. Joining the movement, Doritos ® seeks to honor and help all the people behind our favorite shows. “Currently, less than 30% of the technicians behind musical events have managed to recover their source of income after the pandemic.
For this reason, we decided to join the Va Por El Crew team, who look after the workers in the industry, especially those behind each stage or festival that we enjoy so much: the technical team,” shared Eduardo Córdoba, Marketing Director of Doritos ® . Just as Doritos ® will donate money to families affected in the industry, several artists who make up Va Por El Crew—among them León Larregui and Meme del Real—will donate their musical work through an exclusive concert that people will be able to see on the 16th. December, 100% virtually, through JoyApp®, PepsiCo's consumer engagement platform . Consumers will be able to enjoy the concert for free by downloading the Joy App ® to their phones . Additionally, by registering your purchase ticket for Doritos ® products at participating establishments, you can win exclusive prizes, such as memorabilia signed by your favorite artists, autographed instruments, band t-shirts, personalized greetings and virtual meet & greets.
It is estimated that this situation has left around 61 thousand people unemployed who work in the assembly, audio, lighting and filming of concerts, not counting the hundreds of security and promotion people who help the success of these events. Va Por El Crew was one of the first fundraising initiatives during the pandemic, led by artistic talents with a high level of recognition, such as León Larregui and Meme del Real, and which had a great impact in mid-2020, when it was carried out America Cell Phone Number List a concert that featured the participation of more than 30 pop and rock bands in Spanish. Joining the movement, Doritos ® seeks to honor and help all the people behind our favorite shows. “Currently, less than 30% of the technicians behind musical events have managed to recover their source of income after the pandemic.
For this reason, we decided to join the Va Por El Crew team, who look after the workers in the industry, especially those behind each stage or festival that we enjoy so much: the technical team,” shared Eduardo Córdoba, Marketing Director of Doritos ® . Just as Doritos ® will donate money to families affected in the industry, several artists who make up Va Por El Crew—among them León Larregui and Meme del Real—will donate their musical work through an exclusive concert that people will be able to see on the 16th. December, 100% virtually, through JoyApp®, PepsiCo's consumer engagement platform . Consumers will be able to enjoy the concert for free by downloading the Joy App ® to their phones . Additionally, by registering your purchase ticket for Doritos ® products at participating establishments, you can win exclusive prizes, such as memorabilia signed by your favorite artists, autographed instruments, band t-shirts, personalized greetings and virtual meet & greets.
